ServiceNow released AI it says moves firms off rival sales software in weeks. It named no price or customer that switched.
ServiceNow's new Autonomous CRM Engine is aimed at companies on other customer-relationship software (CRM).
ServiceNow says it can move them onto ServiceNow CRM in weeks, instead of the months or years such projects usually take, diginomica reported on 12 November.
diginomica read the launch as aimed at Salesforce, which dominates CRM in large companies. The engine maps how the old system is used, designs a new setup, builds it and then watches for configuration drift.
ServiceNow's president and product chief told diginomica: "The problem that enterprises find is that the switching costs are high." The timeline depends on the customer, ServiceNow's president said, citing migrations done in months instead of years, or weeks instead of months.
In diginomica's February survey of its CIO network, 78% said they had not cut back any software subscription renewal because of AI alternatives. The question covered renewals only.
diginomica discloses that ServiceNow and Salesforce are both its partners.
ServiceNow says its discovery phase shows the mapping and the timeline before a contract is signed. The price of the move itself is still unpublished.
Sources
Our file on ServiceNow
- 9 Nov
ServiceNow spent $9.17 billion on seven acquisitions in nine months, its quarterly filing shows.
- 29 Oct
ServiceNow said net new AI contract value rose 65%. Its shares still fell 18% after hours, on a weaker sales forecast.
- 28 Oct
EY says brewer Lion's HR costs fell about 30% after a ServiceNow redo. Lion already had the software but used it little.
- 23 Oct
BT says AI tools cut a 14-week bid to three minutes. Its business chief calls agents without a human "a huge decision".
- 20 Oct
Salesforce said at least 20,000 workers changed roles. It cited an AI redesign.
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