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The news behind the software that runs companies, explained for everyone.

Sponsorship

Sponsor the stories ERP programme leads read and argue about.

We write for people who run SAP, Oracle and Workday programmes and for those who advise them. Sponsored pieces follow the same sourcing rules as our own stories, and they are labelled.

The audience, as LinkedIn reports it

Impressions, 30 days
2,235,794
Comments, 30 days
806
Followers
8,109
Featured post, impressions
561,481

LinkedIn page analytics, 4 Oct 2026 to 2 Nov 2026. We send the screenshots with the price list (the rate card).

Impressions count how many times content was shown, not unique people. The featured post and the page's 30-day totals can cover different periods, so we do not present one as a share of the other. A breakout post is not a typical campaign result. Reach, clicks and leads are not guaranteed.

Start with one campaign

Founding sponsor pilot: €500

One labelled LinkedIn Page post, one labelled block with a link in our weekly LinkedIn newsletter, and a report seven days after publication.

Subject to editorial fit and confirmed space in both placements. At most one sponsor per newsletter edition. We agree the date, payment and any applicable tax before booking. Enquiring does not reserve a slot or commit you to pay.

Ask about the €500 pilot

Four formats

An ERP LEADERS news card about Zeiss as it appeared on LinkedIn
A news card as it runs on LinkedIn. This one reached 561,481 LinkedIn impressions and 73 comments. A sponsored card looks the same and carries the word "Sponsored" in the label row and in the first line of the text.
Sponsored news card
Your news as one of our cards: a headline a stranger understands, the number, the source. Labelled "Sponsored". We run one sponsored card a day at most.
Sponsored video report
Your own footage, cut to under a minute with our captions and credited to you on screen.
Weekly LinkedIn newsletter
A labelled four-line block and one link, subject to a confirmed edition and available space. At most one sponsor per edition. This placement does not include the daily website email.
Failure File report
The quarterly data report on stopped and overrun programmes, with your logo and a foreword. In preparation.

How it runs

  1. 1You send the news and the evidence for every number in it. We confirm the format, publication date and available space before accepting a booking.
  2. 2We write it. You check the facts. We keep the wording, and we do not publish a claim we cannot verify.
  3. 3It runs, labelled. After seven days you get the numbers LinkedIn gives us, unrounded.