SAP opened a store stocking Vans and North Face that runs some hours unstaffed. Only SAP employees and invited guests can shop.
SAP and VF Corporation opened the store on 11 November at SAP's headquarters in Walldorf, Germany.
VF owns The North Face, Vans and Timberland. SAP calls it S.Fashion, a live test environment.
Joule, SAP's AI assistant, guides shoppers from the door to checkout, SAP said. Radio tags on each item, robots and SAP applications support the flow of stock, orders and prices. A customer can turn a sketch and a prompt into AI-generated artwork, have it embroidered and collect the garment from a locker. During selected hours the store runs with no staff on site.
Who can go in is narrower than a normal shop. It is open to SAP employees, their friends and families, and to arranged visits by customers and partners. SAP's chief executive Christian Klein said the store shows AI turning insights into action "while keeping people in control". A VF vice president said the test would help the company scale the solutions that can make the biggest difference across its brands.
The desk's reading: the release gives no sales figures and no cost. It does not say how many hours run without staff, or when a VF store open to the public might work this way.
Sources
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