SAP has close to 14,000 customers in India, its country head said. He counts around 100,000 companies it could sell to.
Manish Prasad, president of SAP Indian Subcontinent, gave the figures in an interview SAP published on Monday.
He said about 60% of India's GDP touches an SAP system in some form.
That puts the 14,000 at about 14% of the 100,000 corporate customers Prasad calls SAP's addressable market there. He said SAP wants India to deliver 6% to 8% of its growth.
Two things slow SAP down in his account: reaching companies in smaller cities, which needs partners, and data sovereignty questions from customers, who want to know how local SAP is and how their data is governed.
The interview is SAP's own account of its market. The figures are SAP's own estimates, not independent market measurements.
Sources
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