SAP opened its top support plan to partners. It cites research that 95% of firms see no measurable return on generative AI.
Since 2 November, Max Success Plan, SAP's most comprehensive support package, can be bought through partners and resellers as well as directly.
Managed service providers are to follow, SAP says. The plan had been sold only direct since February.
SAP's pitch starts with the problem it wants to sell against. It cites MIT research saying 95% of organisations investing in generative AI "see zero measurable return on their P&L". It also cites RAND, saying 80% of enterprise AI projects miss their intended business value.
For the plan itself, SAP cites IDC findings that Max Success Plan customers achieved a 521% three-year return and $4.4 million a year in user productivity gains per organisation. The release gives no price for Max Success Plan and does not say how many customers use it.
SAP is selling guidance as a product. Customers who buy through a partner can now get SAP's own top tier through that partner. Productivity gains, the measure IDC uses, are not the same as a return on the profit and loss account.
Sources
Our file on SAP
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