Salesforce agreed to buy Listen Labs. Its AI interviews customers in 120 languages.
The price was not disclosed when Salesforce signed the definitive agreement on 29 September.
Business Insider had reported talks at about $2 billion earlier that month.
Listen Labs, founded in 2023, uses AI agents to plan research, recruit participants, conduct interviews and summarise the results. Salesforce says it draws on a network of more than 50 million participants and works in over 120 languages, cutting research timelines from months to days.
"With AI, a company can now have thousands of real conversations at once," said Alfred Wahlforss, the startup's chief executive and co-founder.
Salesforce expects the deal to close in its fiscal fourth quarter, subject to regulatory approval. It follows the $3.6 billion purchase of Fin in June.
Would you trust an AI's summary of a thousand customer interviews more than a research agency's report?
Sources
Our file on Salesforce
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