Salesforce renamed AIForce to SIForce. Trump's order binds only federal agencies.
Salesforce chief executive Marc Benioff announced the change on X: "The era of Super Intelligence is here.
AIForce is officially SIForce." The rename covers the company's AI agent platform, not the company itself, The Next Web reported on 10 October.
It follows an executive order of 29 September that told federal agencies to replace "artificial intelligence" with "super intelligence" in official documents and websites. On 9 October President Trump called anyone still using "artificial intelligence" an "enemy" on Truth Social, the report says. Elon Musk has renamed SpaceXAI to SpaceXSI. OpenAI and Scale AI did not respond to The Next Web.
The Next Web noted that the order does not require private companies to change their terminology, and that super intelligence usually means systems that far exceed humans across many fields, a threshold a rebrand does not establish.
Who in your company decides whether a vendor's new product name reaches your contracts and your system documentation?
Sources
Our file on Salesforce
- 9 Oct
Salesforce bought Fin for $3.6 billion. Fin says AI writes most of its code.
- 30 Sept
Salesforce agreed to buy Listen Labs. Its AI interviews customers in 120 languages.
- 25 Sept
Salesforce showed its AI working inside SAP. SAP experts question whether that's allowed.
- 23 Sept
Salesforce software settled half of Dr Martens' contacts. Before, people did nine in ten.
- 22 Sept
Telstra handed outage refunds to an AI agent. It supports over 1,000 call-centre staff.
Every story here is open to read. The ERP LEADERS brief goes one step further.
The day in enterprise software, in one email: the stories that matter, the failures with their figures, one case taken apart. Read a sample or sign up for the brief.
Welcome back. · Issue 01
