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OpenAI rival DeepSeek raised prices up to 4.5 times. Its CEO says demand held.

Chinese AI company DeepSeek AI raised the prices of its AI models by 2.3 to 4.5 times last month.

ERP LEADERS news desk · · First reported by The Information via PYMNTS · Edition no. 19

Peak-hour prices for its V4 models were set to quadruple, PYMNTS reported on 24 September, citing The Information.

The Information has since put its yearly revenue pace at $1 billion, double the previous level. That figure is the current monthly revenue multiplied by twelve.

Chief executive Liang Wenfeng told investors the increase did not hurt demand, according to the report. DeepSeek also remains among the cheapest suppliers of major AI models, despite raising some prices as much as 4.5 times in one month.

DeepSeek is now preparing a listing on the Shanghai Stock Exchange. It aims to raise 50 billion yuan, about $7.5 billion, at a value of about $75 billion.

DeepSeek did not immediately reply to PYMNTS' request for comment.

Does your AI contract limit how much the model supplier can raise prices, including on a new model version?

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  1. 1Ask when each major software contract renews and what notice period applies.
  2. 2Ask which price protections are written into the contract and which rest on a sales conversation.
  3. 3Ask what a price rise on that line would do to the run budget, and who would notice it first.

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