Meta, YouTube, TikTok and X refused ads for a Musk documentary. Two reversed.
The Hollywood Reporter reported on Friday that all four platforms had rejected paid ads for the trailer of "Musk", Alex Gibney's documentary, under their political-content rules.
The nearly four-hour film opens in U.S. cinemas on 9 October. It covers Elon Musk's business career and personal life, including his relationship with President Trump.
Meta reversed its decision. A spokesperson told TechCrunch: "This was an error and the ads are being restored."
YouTube said on Saturday that its system had temporarily restricted the ad. It was cleared after a review.
TikTok has not changed its position; it says it does not run political ads. X, which Musk owns, also refused, and Musk insulted the director in a post.
Four platforms classified the same trailer as political. Meta and YouTube reversed within a day of The Hollywood Reporter's story, and YouTube put its own down to an automated system.
When your automated review rejects something by mistake, how long until a person looks at it?
Image: AI-generated.
Sources
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